TOP WERKGEVER: Media Buying Systems

In the early nineties the founder of Media Buying Systems, Allard Posthumus, was obsessed by TV audience ratings...

...Using data to optimize TV and radio programs and advertising campaigns inspired him to create a system capable of reporting all kinds of audience figures for the Dutch market, at that time measured by AGB/Intomart. Soon after that the first version of a campaign planning system, at this time still called “MediaView”, was born. Over the years MediaView evolved from a relatively simple system to a comprehensive suite covering the complete process of buying radio and TV airtime; from the initial plan to the reporting afterwards and everything in between. Latest and most promising features are the possibilities to buy programmatic online video combined with linear TV.

TVPlan

MediaView TVPlan has an unique and fully integrated system which enables users to cover the complete process of buying Television spots from start to finish. Every campaign begins with calculations determining where your specific target group can be reached effectively at the most favourable price rate. MediaView is fully integrated with all major publishers making it easy to get price info, request airtime, and evaluate schedules. During your campaign MediaView allows you to monitor planned vs realised results so you are always on top of your game. Naturally our data is fully compatible with SKO online video which provides media planners insight into combined reach (TV + online) of their campaigns. 

MediaView TVPlan furthermore provides a very powerful analysis tool ‘management info’ that will enable our users to data mine all aspects of the buying process. Subsequently the TVPlan suite includes a TVReport module capable of reporting everything from simple timeband ratings to switch behaviour and competitor analysis. All our systems are available in the cloud as well as on premise.

RadioPlan

MediaView RadioPlan enables users to cover the complete process of buying Radio airtime in a single system. Every campaign starts with calculations on where the requested audience can be reached effectively at the lowest possible price. MediaView is fully integrated with all major publishers making it easy to get price info, request airtime, and evaluate schedules.

Our very powerful management info analysis enable our users to data mine all aspects of the buying process.

As part of the RadioPlan suite we have a RadioReport module capable of reporting everything from simple timeband ratings to switch behaviour and competitor analysis. All our systems are available in the cloud as well as on premise.

 

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